I am sure you have heard of the term Green Washing. Well, I am starting to believe that a new term is in order, the term Breastmilk Washing. Though there are marketing guideline mandates which prevents companies from calling their product better than breastmilk, many companies are heavily emphasizing their products closeness to breastmilk. In cases where these are formula brands, I do believe there is room to develop the science of getting formula as close to breastmilk as naturally possible and encourage more bonding with infants (though I strongly believe that breastmilk is the best method for infants ideally up to the first 6 months to 1st year of their life). Today though as I was getting acquainted with some new Facebook friends and groups, I came across a group called “No, Baby Yoplait… Your Yoghurt is NO WAY NEAR Close To Breastmilk”. I saw this picture on their site and was dumbfounded.
I headed over to Yoplait’s site and it is in fact true that they are trying to position Baby Yoplait yogurt from the standpoint that it is close to breastmilk. How did the yogurt category even come to dare to enter the conversation of breastmilk? I have never heard of any particular culture fermenting breastmilk and serving it to babies on a spoon. It is quite ballsy for a dairy company to make such a claim and association. What do you think of this marketing tactic?
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