Let’s Go iiamo: Design Innovation
10 years ago, when I first started design school, there were two things that never crossed my mind. One, I would eventually become a doula and a designer and two; one of my design idols Karim Rashid would design baby bottles. People, anything and everything is possible.
The world’s leading industrial designer, Karim Rashid has partnered up with the team at iiamo, founded by Rasmus Schmiegelow and Nikolaj Leonhard-Hjorth, to design a new self-warming feeding bottle. Based in Denmark, iiamo’s product, iiamo go, is the only feeding bottle in the world which will warm up 180 ml milk to the recommended 37°C (body temperature) in only about 4 minutes – without the use of electricity. No power, no cord, no limitations. It’s secret element, the iiamo warm, contains only salt (CaCl2) and water and causes a natural heating reaction.
All iiamo products are without BPA, parabens, phthalates, perfume and other harmful substances. As where as I believe the concept of this bottle is so close to being a brilliant design, I do hope that the iiamo team arrives at a reusable version of the iiamo warm. The disposable warmers are only good for a one time use. Perhaps, if the warmer evolves to incorporate cradle-to-cradle principles, and then one can just toss the warmer into one’s garden, this will truly be a phenomenal design.
The founders at iiamo have great intentions as they are both parents as well. They adapted the philosophy into their design practice “happy mom = happy baby”. “They discovered that it is important – really important – to have a Life After Birth.” I will be checking in on this new company often.
$50 for the bottle $12 for the warming cartridges(six a pack)
Tags: bottle warmer, bottles, Design, iiamo, iiamo go, karim rashid
January 11th, 2010 at 11:33 am
iiamo has just won a GOOD DESIGN 2009 Award – one of the most if not the most prestigious design award in the world.
To give you an idea GOOD Design was founded in Chicago in 1950 by architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann, Jr. and bestows international recognition upon the world’s most prominent designers and manufacturers for advancing new, visionary, and innovative product concepts, invention and originality, and for stretching the envelope beyond what is considered ordinary product and consumer design.
iiamo won together with among others Apple and NASA (!) and will be exhibited at The Chicago Athenaeum in the GOOD DESIGN Show for 2010 in Chicago in June, 2010.
Also, iiamo just received a Best of Year 2009 Merit Award from Interior Design Magazine.
January 11th, 2010 at 1:02 pm
Congrats!! You are definitely setting a wonderful standard of innovation and design. Definitely keep me posted as you continue to explore and advance the industry.