First Juice, packaged in BPA and Phthalate-free containers, is the first juice for infants and toddlers that is significantly lower in sugar and calories than traditional juice offerings. Best of all, it is organic.

“First Juice was created based on a broad range of scientific and consumer research into the development of early childhood taste preferences, nutritional insights, and safety concerns from pediatricians and other experts, and most importantly — parents,” explained David Glasser, First Juice, Inc. Founder and Chief Executive Officer. “First Juice offers parents convenience, sound nutrition and the reassurance that they are making the best juice choice possible for their children. As parents ourselves, we have created a juice beverage and a no-spill package that we wish existed years ago, when our kids were younger.”

The First Juice bottles are recycle code #1, the most widely recycled plastic. Though the bottles are easily recyclable, the company encourages consumers to be eco-effective and reuse the 8 oz. sippy cups and refill them with their 32 ounce bottles of the juice.

First Juice is available nationally at Whole Foods Market, Wild Oats, Babies “R” Us and Toys “R” Us, The Food Emporium, and on www.diapers.com. Currently there are only two flavors, Apple+Carrot and Banana+Carrot.