“Women have more economic clout than the country of Japan,” says Diane MacEachern, author of the new book Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World (Avery/PenguinGroup USA, 978-1-58333-303-7, 03/2008, $16.95). “Why not use it to pressure companies to save energy, keep our air and water clean, protect forests, and use safer ingredients?” MacEachern’s message is simple but revolutionary. If women change the way they spend their money, they can help solve the environmental crisis – and protect themselves and their families, too. Why women? Because women spend $.85 of every dollar in the marketplace. “Women have a whole planetful of power in their purses,” says Diane in her new book. “When they use it to buy green, they force manufacturers to make products that reduce pollution, slow global warming, and eliminate dangerous chemicals.”

Big Green Purse empowers mothers, home owners, business owners, young professionals, teenagers and more in two ways: The book provides targeted information women often don’t have time to track down or verify on their own. It also enables women to use their undeniable consumer clout to create safeguards that have eluded legislation and regulation. It targets 25 commodities where women’s dollars can have the greatest impact, including food, clothing, cars, computers, coffee, cleansers, furniture and flooring and provides numerous helpful tips, facts, and empowerment.

With growing concerns over leaching chemicals in plastic baby bottles, Babylife has created a simple design soultion for parents feeding their infants and toddlers. The glass bottle is covered with a modern silicone sleeve (patent pending & 100% non-toxic) that will help protect the bottle from breakage and also prevent bumping into other articles in your diaper bag. The bottle and the sleeve can be boiled or put in the dishwasher together. The silicone nipple is latex-free and non-toxic and the bottle itself is bisphenol A, phthalate, PVC and polycarbonate-free. The plastic ring, plug and cap contain no polycarbonates and are food grade, FDA approved and recyclable. The sleeve provides a good gripping surface during feeding and also a great tactile experience for your baby.

The team behind Babylife is made up of a former pediatric physical therapist and an interactive designer.Babylife conducts background checks on the factories that manufacture their products to ensure they meet ISO 9000 or 14000 standards and try to use organic and/or sweatshop free fabrics whenever possible. As part of their mission to educate parents and caretakers or infant development and safety concerns, Babylife provides articles of research on each of their products online. The rigorous testing of their products are conducted by distinguished international consumer agency named Bureau Veritas. The results, CE marks for safety in Europe , no harmful known chemicals, strength-tested for durability and have met the criteria of ASTM and EN 71.